Education:

• Ph.D. Department of Information Management, School of Informatics, Yuan Ze University, Taiwan (ROC)
• MBA (Digital marketing), School of Business, Chang Gung University, Taiwan (ROC)
• M.A Sociology Science, Vidyasagar University, India
• B.A. Philosophy Science, Vidyasagar University, India

Professional experience:

• DMCA Executive, Aqmenz Automation Private Limited, India

                        * DMCA- Digital Marketing & Consumer Analytics Executive

• Research Interests: Marketing, Micro-marketing management, Electronic commerce, Information management systems, Technology management,       Interactive  marketing and consumer behavior.

Publications:

• Anima Bag, Yao-Chin Lin*, “Examining Customers’ Online Purchase Intentions Before, During, and After COVID-19: A Smartphone-Based Study in Kolkata, India” MDPI: Journal of theoretical and applied electronic commerce research, under review
• Wei-Hung Chen, Yao-Chin Lin, Anima Bag* and Chun-Liang Chen, “Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms” MDPI: Journal of theoretical and applied electronic commerce research, Volume 18, Issue 1, pp. 416-440-39, February 2023
• Anima Bag*, Yao-Chin Lin, “Customers’ Satisfaction on Technology Adoption: A Study on the Smartphones Usage” – International Journal of Scientific & Engineering Research (IJSER), Volume 9, Issue 11, pp. 31-39, November-2018.
• Henry Ker-Chang Chang, Hardy Lin and Anima Bag*, “Customers’ Satisfaction on Smartphone with Smartphone Trend in Taiwan” International Journal of Engineering Research-Online (IJOER), April- 2016, Vol.4, No.1, pp. 148-162